Landing Page Localization & Optimisation

Landing Page LocalizationYour landing page is crucial to the success or failure of your online offering. Whether you are trying to capture personal details on a social media page or drive someone to pick up the phone on a campaign page, your layout, call-to-actions and copy must all hit the mark.

What happens through when you need a landing page in another language or targeting another country? This is where we come in…

International Landing Pages

Most social media sites such as Facebook, Twitter, Google+ and the like act as external landing pages in one way or another. When on your own website they are also known as “squeeze pages” or “lead capture pages”. These all need optimization to ensure that they act as a sales pitch for the visitor. The most effective way to do this is to consider where the person is, who they are and what they want. If you provide a good match, your chances of engaging and converting the lead into business are good. This is what localization does.

Our service is straightforward – we can design landing pages from scratch or optimize existing pages to improve ROI. Landing pages can either be bespoke, based on current website templates, social media pages and everything in between! We can also bring our translation, localization and copywriting expertise to the table when internationalization is needed.

When working on a page the areas we concentrate are:

» Language – good quality copy or translations
» Navigation – clean, simple layouts that keep visitors on the page
» Call-to-Action – clear CTAs that encourage responses
» Sharing – well placed social media buttons

Need a landing page or a social media page? Then give us a call to discuss how we can help you.