Website Localisation
Take your business global with website localisation that carefully adapts your site to other languages, cultures, and online behaviours.
Contact us now for an accurate quote within 1 hour
If you want to sell to a new global audience, you need to localise your website. Effective website localisation helps you make your site look natural and appealing to your new international audience.
That’s exactly what you need if you want them to stay and browse or buy from you.
Localising your website requires going further than translating your web copy and content though. People who speak different languages or hail from different cultures have different norms when it comes to what a website will look – and function – like.
We make the process of adapting your website for new international audiences easy. Our highly experienced native translators utilise their deep local and industry knowledge to perfectly adapt your website for your new target market.
Talk to us about your next target for international expansion today. Reach out to us on 01460 279900 or online to get a free, no-obligation quote.
What makes Kwintessential different
Personal service
Linguists that understand your business and can accurately capture your corporate style
Tech-savvy
We can work with your content within your CMS, or in any other format you need
Specialist knowledge
Qualified translators that know your market sector inside out
Local experts
In-country know-how to help you connect with your customers around the globe
What is the difference between localisation and translation?
Translation mainly focuses on converting text in one language to text in another.
This process may call for some slight adaptation in order for the translated version to make sense. But the goal is usually to stick closely to the words and format you used in your original.
Localisation goes much further. It is a process of adapting your original materials to take into account the cultural differences between your original market and your new audience.
This process might include simple steps like making sure you are using the right time and date formats and currency. But it can actually go much further, adapting everything from cultural references to humour to colour use to GUI and UX to better suit your new target consumer.
Do I need website translation or localisation?
We would always advise that true website localisation is necessary if you want to achieve the high Return On Investment that a well-targeted multilingual website can deliver for your business.
After all, would you buy from a site written in strange or broken English that makes odd cultural references and doesn’t seem to work how you expect a website to work?
Probably not. Neither would your customers.
This process calls for thorough market research and local cultural and linguistic knowledge. Our specialists understand that. And they have the expertise necessary to deliver it.
If you want to discuss the degree of localisation you feel is necessary for your site or would like any advice or guidance on the process, please reach out to our expert team at any time.
What are the benefits of localising your website?
On top of the huge increases in clicks and conversion rate, localisation plays an important role in how your brand is perceived around the world.
More than ever before, global consumers expect to be spoken to online in their own language, with content and products that are relevant to their lives.
Numerous studies have proven that even bilingual people are more likely to stay for longer and make purchases from a website that is in their native language and clearly designed with them in mind.
What does website localisation involve?
The website localisation process may include a wide range of activities depending on the degree of difference between your source and target cultures:
- Content and language – do the words, phrases, metaphors, and basic concepts you reference make sense in your target culture?
- Tone, style, and message – will consumers in your target locale respond to your usual tone or style in the same way as your domestic audience?
- Format, data, and payment preferences – what are your target audience’s preferences in terms of payment methods and time, date, name, and currency formats?
- UI and graphic design – do your users read from left-to-right or right-to-left? Do the icons, symbols, and even colours you’ve used have the same associations?
- Multilingual keyword research – does your new target audience use the same search terms? The answer to this one is almost certainly no.
Are you ready to take your website global?
We have the skills and expertise you need to make your website stand out from the crowd internationally in all the right ways.
Our hassle-free website localisation service is delivered by a highly trained team of native translators and technical specialists. Meanwhile, our project managers provide any guidance or support you might need.
Call us on 01460 279900 or contact us online to get a free, no-obligation quote or tell us more about your next target international market.
See our success stories across
different industries
Translation services
Britannia
As part of its international expansion, Britannia Pharmaceuticals had need of a supplier to provide expert translations of a broad range of materials.
localisation services
Harper Collins
In order to meet Harper Collins’ specific requirements, Kwintessential created a dedicated team of specialist translators experienced in translating and localising children’s literature.
localisation services
Marks & Spencer
Our client is a well-known British multinational retailer with headquarters in London, over 700 stores in the UK and an additional 350 stores across 40 countries.
Achieve your global potential
Ready to discuss your translation or localisation needs?
Our team will review your requirements and respond within one working hour.