Brand Name Research
In order to target customers from abroad, one has to be attractive to the new target culture.
What makes Kwintessential different from others?
Translate and localise your brand
Launching a desk called “Fartfull” in the UK as IKEA once did is not the way to go.
Companies now need to localize and translate their brand, product names or slogans in order to say the right thing or look the part.
What do we do? We essentially can do any of the following:
If a client wants to keep the same product/brand name in a new country can check whether it may have negative consequences. Does the word mean something else in the local language? Does the way it’s written resemble anything in the local culture visually? Basically will the word or name work in the new country.
For simple product names we can provide straightforward translations or a number of options that would best suit the new marketplace. These would be carried out with careful consideration by local in-country experts.
Sometimes a translation is just not right. To be able to express an idea, concept or feeling in another culture it may be necessary to stray from the original English word(s). In such cases, we use accomplished business linguists who are able to carve out a new product or brand name that hits the spot.
Languages we translate
French Translation Services
Flexible French translation services in London and the UK Choose the French translation services used by our clients in London, the UK, and globally when they need the highest quality localisation for any project. High-quality translation needs to do more than convert text into another language. True translation captures the original essence, meaning, style, format, […]
Spanish Translation Services
Trusted Spanish translation services in London and the UK Call on our Spanish translation services in London, the UK, and globally when you need a comprehensive, all-in-one approach to your current project. You’ll be joining organisations like American Express, the BBC, Reader’s Digest, and many others who use us for their most complex, high-volume projects. […]
Italian Translation Services
Enjoy carefully tailored Italian translation services Kwintessential provides the kind of Italian translation services needed by companies in London, across the UK, and globally. Our clients range from major multinational companies to businesses reaching beyond their domestic markets for the first time. We build great relationships with our clients. Because we understand that the on-the-spot, […]