At Kwintessential where possible we love to give real life examples of our work as well as how businesses are tackling international markets. We recently teamed up with a very forward thinking company by the name of Armadillo ScooterWear.
As the name suggests Armadillo sell clothing and accessories for scooter riders and thus have a very niche market. Realising that the niche spans borders the company embarked upon a project to translate its website. “We wanted trade in bigger markets,” explains Tim Hebden, the company’s CEO. “We looked at the countries we had distributors in and targeted them as this was the logical next step.”
The ambitious project went about translating everything from descriptions of clothing, ordering instructions and most importantly script (or ‘strings’) used in the background of the website to generate auto-responses and the like.