The South West must meet global export challenges head on with improved world class communications using effective language and cultural awareness skills, warned two West Country experts at the International Trade Forum in Bristol today.
The prestigious event this week sought answers for increased business opportunities worldwide, notably China.
The event’s Question Time panel led by broadcaster Peter Sissons included Professor Peter Gold of the Regional Language Network South West (RLN SW) based at the University of the West of England. RLN SW helps businesses in the region overcome language and cultural barriers.
Effective intercultural communications are seen as a must to open doors to export opportunities for South West businesses wishing to succeed in overseas markets.
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