Culture still a major factor in expat failure

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The Cartus Emerging Trends in Global Mobility: Policies & Practices Survey shows that an accelerated shift from long-term to short-term international relocation assignments is expected by the end of 2009. China’s popularity as a destination is growing the fastest when compared with the U.S., Great Britain and India.

Cartus, a global mobility management and workforce development consultant, conducted the survey with 184 respondents from companies in 25 major industry segments. The organizations surveyed represent more than 83,000 assignees and have headquarters in 19 different nations.

Cartus also identified why these international assignments fail, regardless of being on a short-term basis. The top three reasons were family adjustment, at 71%; assignee personal style, at 48%; and cultural differences, at 40%.

This is easily remedied with intercultural and language training, which more companies are offering. The survey shows that intercultural training was offered by 55% of companies in 2007, versus the 28% offered in 2004. Meanwhile, 58% of companies offered language services for families, an increase from 30% in 2004.

Read more: Cartus 

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