How many times have you read the “lol” in text messages and internet forums? For some people, those three little letters are torture to read – and for others, it’s a universal symbol of jovial conversation. But does it translate, and how do other languages manage the task of writing laughter? Hahaha, Jajaja or […]
How do you pronounce “aluminium” or “herb”? You probably already know why theatre, colour and harmonise all have alternative American English spellings, but how are the languages of the UK and USA so close, yet so different? If you speak English in the USA, your pronunciation and spelling is probably very different to English speakers […]
Copywriting is an art form and a science rolled into one. Copywriters tend to be skilled, flexible jacks of all trades: knowledgeable in a wide range of subjects, with a specialism in emotive and engaging writing. Copywriting has many guises and applications, with specialisms in each area: some are more science, some are more art. […]
<em>Traditionally, Japanese video games were only intended for players in the country itself. Now that gamers are broadening their scope, more games make it to the international market. However, as the Japanese culture is very different to that of Europe and the US, localization is in order.</em><br><hr id=”system-readmore” /><br>Japanese video games are not always launched […]
As Chinese consumers have more and more money to spend, they expect more from the hotels they visit – inside their own country and abroad. Hotel chains can thus seriously benefit from localization efforts. When thinking of hotel chains that are opening new additions to their company abroad, localization might not be the first thing […]
If you want to expand your brand and your business abroad, PR is a great way of doing so. But is PR the same the world over? Polly looks at some of the main considerations when taking your PR campaign international. PR is a fantastic and effective way of developing your brand, winning new clients […]
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