Blog

Even before the COVID-19 pandemic, e-learning was growing at a dramatic rate. But with work from home orders during the pandemic – and the strong preference of most employees to retain some of this flexibility moving forward – e-learning is going to be shaping the future of employee training for decades to come. This is […]

What is transcreation? In multilingual marketing, it’s a question you need to consider carefully if you want to achieve the results you’re looking for. Because transcreation – the creative translation of your marketing communications – is an incredibly powerful tool. It lets you form an incredibly powerful connection with new global audiences. Much better than […]

Today, the countries at the cutting edge of scientific research are the US, China, Germany, the UK, Japan, and France. When it comes to furthering scientific knowledge and cooperation, this can be a problem. Because English has been accepted as the language of science for well over a century. But that puts researchers – often […]

Netflix. Facebook. YouTube. Twitter. Some of the largest organisations in the world owe part of their success – indeed, ubiquity – to subtitles and subtitle translation. Imagine trying to watch any of Netflix’s excellent selection of Korean dramas without good subtitles. Think how many fewer – normally automatically muted – Facebook videos would get watched […]

What is Desktop Publishing? Often abbreviated as DTP, Desktop Publishing is the process that ensures the formatting and layout of your document are just right. This is particularly important when you’ve just had your content translated. Because your freshly translated brochure, website, book, presentation, or leaflet might suddenly have overflowing text, strangely-sized images, or a […]

As a software developer, you might be aware that software localisation can provide a huge return on investment for your product. You might have some idea that localisation involves translation to one degree or another. But if you have suddenly been put in charge of an entire software localisation project, it’s a good idea to […]

Organisations around the world use voice-overs and dubbing to connect their content with global audiences. One of the primary uses of voice-overs and dubbing is in the world of marketing and promotional content. For instance, videos on social media platforms can easily reach an international audience numbering in the millions. Of course, the challenge is […]

You hear businesspeople say it all the time: We live in a globalised world. Everything is connected. And it’s true. Up to a point. But most people only think about what is happening near to them. Intellectually, they might understand that they are part of one big global community. On a day-to-day level though, they […]

If you want to maximise your application’s downloads and users, app localisation is what you need. Because users in different markets, speaking different languages, will only use your app if it feels like it was designed for them. This means you need to adapt the language your app is available in. But it also means […]