Blog

Today, the countries at the cutting edge of scientific research are the US, China, Germany, the UK, Japan, and France. When it comes to furthering scientific knowledge and cooperation, this can be a problem. Because English has been accepted as the language of science for well over a century. But that puts researchers – often […]

Netflix. Facebook. YouTube. Twitter. Some of the largest organisations in the world owe part of their success – indeed, ubiquity – to subtitles and subtitle translation. Imagine trying to watch any of Netflix’s excellent selection of Korean dramas without good subtitles. Think how many fewer – normally automatically muted – Facebook videos would get watched […]

What is Desktop Publishing? Often abbreviated as DTP, Desktop Publishing is the process that ensures the formatting and layout of your document are just right. This is particularly important when you’ve just had your content translated. Because your freshly translated brochure, website, book, presentation, or leaflet might suddenly have overflowing text, strangely-sized images, or a […]

As a software developer, you might be aware that software localisation can provide a huge return on investment for your product. You might have some idea that localisation involves translation to one degree or another. But if you have suddenly been put in charge of an entire software localisation project, it’s a good idea to […]

Organisations around the world use voice-overs and dubbing to connect their content with global audiences. One of the primary uses of voice-overs and dubbing is in the world of marketing and promotional content. For instance, videos on social media platforms can easily reach an international audience numbering in the millions. Of course, the challenge is […]

You hear businesspeople say it all the time: We live in a globalised world. Everything is connected. And it’s true. Up to a point. But most people only think about what is happening near to them. Intellectually, they might understand that they are part of one big global community. On a day-to-day level though, they […]

If you want to maximise your application’s downloads and users, app localisation is what you need. Because users in different markets, speaking different languages, will only use your app if it feels like it was designed for them. This means you need to adapt the language your app is available in. But it also means […]

Virtual conferences. E-conferences. Webinars. Even before the COVID-19 pandemic hit, adoption of distance-based events, video conferencing, and e-learning was on the rise. During and post-pandemic, they are the staple of many of our daily lives. More cost-effective than traditional conferences and classroom learning environments, they also require no travel or face-to-face meetings. Plus, the audience […]

The translation industry has not escaped the global transformations forced by the COVID-19 pandemic. One of the biggest changes has been in the way interpreting services are delivered. Because during 2020 and 2021, businesses around the world have had to change to a distance-based way of operating, events of all sizes have suddenly had to […]