Blog

You hear businesspeople say it all the time: We live in a globalised world. Everything is connected. And it’s true. Up to a point. But most people only think about what is happening near to them. Intellectually, they might understand that they are part of one big global community. On a day-to-day level though, they […]

If you want to maximise your application’s downloads and users, app localisation is what you need. Because users in different markets, speaking different languages, will only use your app if it feels like it was designed for them. This means you need to adapt the language your app is available in. But it also means […]

Virtual conferences. E-conferences. Webinars. Even before the COVID-19 pandemic hit, adoption of distance-based events, video conferencing, and e-learning was on the rise. During and post-pandemic, they are the staple of many of our daily lives. More cost-effective than traditional conferences and classroom learning environments, they also require no travel or face-to-face meetings. Plus, the audience […]

The translation industry has not escaped the global transformations forced by the COVID-19 pandemic. One of the biggest changes has been in the way interpreting services are delivered. Because during 2020 and 2021, businesses around the world have had to change to a distance-based way of operating, events of all sizes have suddenly had to […]

New to interpreters or interpreting services? Wondering what a simultaneous interpreter does as opposed to a business interpreter? What on-demand phone interpreting is as opposed to whisper interpreting? Kwintessential is here to tell you all about the various existing types of interpreting on the market!

Halloween is often perceived to be a predominantly American affair, along with trick or treating children and theme park horror nights. Thought to have originated in Europe, Halloween falls on 31 October each year and is marked in a variety of different ways across the globe. Origins While All Hallows’ Eve has been traditionally marked […]

BOO! It’s the spookiest time of the year in the western world, when it’s customary to dress up as the scariest thing you can imagine and go door to door, wowing strangers with your costumes in exchange for treats. At Kwintessential, we’re all about real, native-speaker language translation (the kind that won’t scare anyone away) […]

We’re in the future – instant access to every conceivable piece of information, all delivered on a screen that fits in a pocket. And the biggest area of growth? Video. People consume a billion hours of YouTube per day, and video consumption is tipped to grow even larger, predicted to account for 80% of all […]

We tend to think of propaganda as old wartime posters, short monochrome films, crackly radio announcements and racist newspaper clippings from a hundred years ago. We tend to think of Nazis, communism and Apartheid – and link it to words like “regime” or “dictator”. Propaganda uses language overtly, covertly and subconsciously, to form opinion and […]