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If you want to reach a wider audience, your global marketing strategy needs to include translation. It’s the only way to connect with an audience beyond your limited domestic one. Done well, translating your marketing can help you reach vast new swathes of customers. You’ll achieve a much greater, global market share. Realise greater sales. And […]

In today’s globalised world, the need for translation has become more critical than ever. With businesses expanding and communicating across borders and people from different cultures interacting with each other daily, the demand for accurate and effective translation has increased significantly. However, translation is not a one-size-fits-all approach. Different types of translation are required for […]

Organisations often spend huge figures on their domestic marketing. Yet the same resources aren’t always committed to marketing translation – adapting those campaigns and materials for new global audiences. This is more than a little strange. Because the Return On Investment in translating your marketing can be big – and it can go beyond the […]

Amazon’s The Rings of Power series set in the world of J.R.R. Tolkien’s The Lord of the Rings retains one of the most evocative features of the author’s work: the languages of Middle-Earth. If you tune into the show – or The Lord of the Rings movies created by Peter Jackson – you’ll hear many […]

The latest communication and travel technologies have made the world a smaller place. This means businesses of all sizes should prioritise being multilingual if they want to achieve higher profits. The overwhelming majority of modern consumers – more than two out of three in a recent survey – said it was important for businesses to […]

Deriving from the Vulgar Latin spread across Europe and beyond by the Roman Empire, Italian has become the language of art and culture in many parts of the world. But what are the full origins of the Italian language? Where is it spoken, and by whom? Here is everything you need to know about Italian, […]

When Despicable Me hit cinemas back in 2010, the breakout stars of the show were “super villain” Gru’s little yellow henchmen – the Minions. They were so popular that the adorable banana guys got their own movie – Minions – back in 2015. In 2022, this too received a sequel – Minions: the Rise of […]

What happens when some voices simply aren’t heard? That’s the question that Women in Translation month is trying to answer – and redress. The goal of Women in Translation – both the celebratory month of August and the volunteer project behind it – is to highlight talented women authors who write in languages that aren’t […]

There are well over 5000 living, spoken languages in use around the world. But every year, more enter the endangered languages list – or go extinct altogether. It’s been estimated by some linguists that the overall number of languages in the world may be halved – or we may lose as many as 80% of […]