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Neil Payne

Neil is Founder and currently Marketing Director of Kwintessential. His work interests are in languages and translation, as well as cultural awareness within business and international trade. Websites, ecommerce the online world are his particular passions due to his long relationship with SEO and SEM. Speaking Farsi, Turkish and some Arabic his specialisation is within the Middle East region although of late his interest in West Africa has developed.

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Ten Tips on International SEO

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Got a website? Looking to take it global? Well you need our top ten tips on international SEO to get your campaign off to a flying start. Let our A-Team of SEO gurus guide you to glory!
Websites, websites everywhere; but there are some of you out there that smell the potential of taking your website global. Whether its online retail, an affiliate scheme or simply your company website there is a whole world out there waiting for you to come and tell them who you are and what you do.

Internet stats clearly show that the English speaking world is now in the minority [check World Internet Usage if you don't believe me]. 10 years ago the picture was very different. I remember back in 2004 preaching the gospel of website translation and nobody saw the point. Bit different now isn't it? So the maths is pretty simple. Website + Translation/Localization = increased business. Simple no? Well yes and no. Yes, at the end of the day it is a matter of converting your website into another language along with localization bells and whistles. However, there is no guarantee [unless you have some crazy advertising budget] that people in the UAE, China or Russia will find your website.

To be discovered you need to invest some elbow grease in SEO. Now we won't pretend to be SEO hot-shots but we know a few things about taking a website abroad and tackling Google or the local search engines due to doing it ourselves and advising clients.

So we thought we'd give our readers 10 simple tips to take into consideration when thinking through your international SEO campaign. To liven things up a bit we've brought in our A-Team of global SEO gurus to talk you through their tips via video. You lucky lucky people....

We hope you enjoy! Click the link to watch each video and remember to leave us some comments. Here is tip #5 to get you started:



International SEO Tip #1 - Use local domains

International SEO Tip #2 - Use a local server

International SEO Tip #3 - Localize dont translate

International SEO Tip #4 - Get inbound links from websites in your target country

International SEO Tip #5 - Target local search engines

International SEO Tip #6 - Register with local directories

International SEO Tip #7 - Use local search terms

International SEO Tip #8 - Use a local address & number on your website

International SEO Tip #9 - User Experience Testing is key

International SEO Tip #10 - Offsite Marketing is Crucial
Neil Payne established Kwintessential in 2004 upon completion of his MA in Middle Eastern Studies at SOAS University (London). His previous experience as an English language teacher, a Turkish to English translator and cultural advisor coupled with many years travelling in his twenties helped in identifying the need within business to overcome the challanges and opportunities of language and culture within international trade and commerce. The result is what you see today in Kwintessential.