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Kwintessential's Blog

News, views and articles about the business world we work in focusing on Translation (t9n), Localization (#l10n), Internationalisation #(i18n) and Globalisation #(g11n). Why not search with a keyword and see what we've published, or scroll down for the latest blogs?

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Recent blog posts
Marketers, SEOs and other stakeholders in online marketing are always looking for new means and ways of boosting their performance. Although new tricks of the trade are always evolving, there is one that I feel is not being exploited enough – using language translation to re-package and promote content.
Whether we know it or not, culture impacts almost everything we do. Within business, one should always be aware of cultural differences. Yes, even within interior design!
Being surrounded by other cultures can bring a great deal of benefits: new research has shown that living in a culturally diverse community can even make you smarter!
Global Training Manager, Caroline, gives some insight into an upcoming train-the-trainer course for business professionals looking to become cultural awareness trainers and coaches.
If you want to expand your brand and your business abroad, PR is a great way of doing so. But is PR the same the world over? Polly looks at some of the main considerations when taking your PR campaign international.
Increasingly, hipsters are using German words in their English sentences. This new trend might only be increasing now that Germany is the winner of the World Cup 2014: however, is the incorporation of German really a recent trend?
15 year-old Kit Barker, who spent a week with Kwintessential on work experience, gives his insight into why school kids need to be taking foreign language learning more seriously.
Move over, Google Translate! Microsoft is planning on launching a Skype translator that not only translates text, but speech as well.  
Businesses in the UK are increasingly looking for employees who speak foreign languages. However, the fact that the UK’s education system isn’t promoting foreign language learning means this need cannot be met.
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Russians have a reputation for being loud and rowdy tourists when they travel abroad. However, this might soon be a thing of the past as an Italian hotel owner has created an etiquette guide for Russians who are visiting Italy this summer to try and temper their 'uncouth' ways.
Scientific researchers from non-English countries often face challenges when they are looking to publish their work; as English is basically the only language used in the scientific field, they often find it hard get the subtleties of their research across in a language different than their native one.
If you work cross-culturally, whether abroad or at home, chances are you have found yourself in a situation whereby you find yourself a little lost with the way people work and/or behave. Sometimes, this comes down to culture - i.e. differences in values and how this translates into the way someone carries themselves at work.
Are you involved in online marketing? Looking to take things global? Well good news...we have just added a fantastic new resource to our downloads page entitled "Multilingual Online Marketing: A Best Practice Guide".
On our blog we love to look at different takes on cultural differences. Understanding culture and how it impacts your business isnt just about dos and dont's. It is SO much more and this little piece on culture and security highlights nicely how culture impacts pretty much everything we do from handshakes to security fences.
Recently, expert on global leadership, Erin Meyer, published a new book that aims to help managers lead global teams. By using an eight-scale framework, team leaders can guide their teams to a more effective method of working.
Mobile phone company AT&T Mobility’s Spanish and Chinese users now have access to a service that translates their text messages into English with a press of the ‘send’ button!
You’re at the World Cup in Rio, and you are on your way to the next match – which will be won by your country, obviously, - when boom! You fall flat on your face because you slipped on some Brazil nuts! But how do you tell the nurse in the emergency room what happened if you don’t speak a single word of Portuguese?
When entering the Chinese market, even very successful fashion companies can encounter serious difficulties. A brand’s name can especially pose problems for the Chinese who can have difficulties in pronouncing the name. Elizabeth Paton has some great tips for ‘hot’ brands to ensure the Chinese consumer is just as enthusiastic about a brand as the rest of the world!
Did you know that Arabic is the fifth-most spoken language in the world? Impressively the online Arabic speaking population now surpasses Russian, French and German, according to research by Common Sense Advisory, a market research company specialising in translation.
Customer Case Study: Kwintessential recently delivered a highly practical and interactive training on Corporate Hospitality and Customer Service for Olive Communications’ staff. Here's a little look at what we did.