Stricktly Boardroom For Alesha Dixon
Posted by Neil Payne on December 3rd, 2009Strictly Come Dancing judge Alesha Dixon is set to take up a seat in the boardroom after landing a lucrative deal as brand ambassador for gym chain LA Fitness
The R&B singer could pocket a seven-figure salary from the deal – but only if the firm reaches tough targets in a multi-million pound re-launch, as her pay is performance-related.
Dixon, who originally planned to become a PE teacher, has vowed to bring practical ideas for fitness classes as well as attending marketing meetings.
LA Fitness Hope To Gain More Members Through Links With Alesha Dixon
“I want a hands-on approach, not just in the business aspect but also the creative aspect,” she told Sky News.
“I’m a shareholder now in the LA Fitness brand. It gives us both an incentive to move forward. I’m tied to this brand for four years and I want to give as much input as I can.”
The company’s chief executive Martin Long confirmed that his newest employee would play a key part in helping the chain widen its range of gym-goers.
Read More>Sky News
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