Intercultural Business News

    Posted by Neil Payne on October 15th, 2009

Remember when hundreds of thousands of Wispa fans petitioned Cadbury to bring back the iconic chocolate bar? Social networks were inundated with comments and the chocolate company re-released the candy to record sales. Now, Polaroid is getting a taste of consumer power after announcing plans to discontinue the instant film camera.

The Cult Polaroid Camera Will Live On

The last batch of Polaroid film passed its “use by” date on the 9 October this year. Polaroid stopped producing film for the iconic cameras after its collapse two years ago. The volatile chemicals in Polaroid film give it relatively short shelf-life and fans of the vintage instant prints were in uproar all over the world over the discontinuation.

As film stocks ran increasingly short, gadget fans have been bombarding the firm with enquiries. A lucrative market for vintage versions of the camera, and lots of film, developed on auction site eBay.

In response to the furious demand, two companies have stepped forward to champion the cult brand. The instant cameras will be now made in China by Summit Global.

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This entry was posted on Thursday, October 15th, 2009 at 12:21 pm and is filed under Asia, Europe, World News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.