Sony Takes On Amazon With New E-Book Reader
SINCE it was unveiled in 2007 Amazon’s Kindle has dominated the fledgling market for devices that let users download and read electronic books. Now it faces a formidable challenge. On August 25th Sony unveiled a new, expensive electronic-book reader for the American market that will compete with Amazon’s offerings. Both firms are betting that demand for devices dedicated to displaying electronic text will grow explosively. They could be disappointed.
Although Sony has sold e-book readers in America for several years, the Japanese firm allowed Amazon to gain the upper hand with the Kindle, which offers users the novel ability to download books wirelessly from Amazon’s online store. Now Sony is trying to reassert its technological supremacy with its new device, dubbed the “Daily Edition”, which will be available in December for a hefty $399. This boasts not only a wireless link, but also a touchscreen interface that is much slicker than the Kindle’s clunky buttons.

The Sony "Daily Edition"
Yet Amazon still retains one big advantage: its vast online book emporium. To level the playing field, Sony has struck a deal with Google that gives users free access to more than a million books scanned by the internet firm. It has also embraced an open electronic standard that lets customers buying e-books from Sony read them on other devices running the software. And it has inked deals with public libraries so users can borrow electronic books that disappear automatically when the loan period expires.
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