Microsoft and Yahoo Announce Partnership to Combat Google
Posted by Neil Payne on July 30th, 2009After failing to buy Yahoo outright a year ago, Microsoft has now announced a search and advertising partnership with its former online rival. It’s an important deal, and not just for advertisers.
Poor Yahoo shareholders. They could have pocketed a cool $44.6bn, or $33 a share, when Microsoft offered to buy Yahoo outright.
Microsoft and Yahoo agree partnership deal
Eighteen months on, the shares are trading at just under $16 and they have to make do with the promise that Microsoft will help Yahoo to survive and grow by providing a better search, and thus a better advertising platform.
Consumer market
Yahoo’s audience will have to wait at least a year before they will see the difference.
First the deal will have to be shepherded past weary regulators around the world; this will take until early 2010, says Yahoo’s new boss Carol Bartz. It will take another three to six months before Microsoft’s “Bing” search engine starts answering the queries of Yahoo users.
Read More>BBC NEWS
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