Cadbury Dairy Milk goes Fairtrade to aid Ghana
Posted by Neil Payne on July 22nd, 2009Consumer efforts to improve poor farmers’ earnings will be helped from Wednesday as one of Britain’s most popular chocolate bars becomes fully “fair trade”.
Cadbury has relaunched its Dairy Milk bar as a certified Fairtrade product, tripling demand for cocoa from certified farmers in the small West African country of Ghana to 15,000 tonnes a year.
Cadbury Dairy Milk goes Fairtrade
Sales of such products, where manufacturers guarantee a minimum payment even if market prices drop lower, have increased by 50 per cent since 2001.
“Fairtrade is a good thing,” said Comfort Kwaasibea, a cocoa farmer in Ghana, where the crop is the second-highest export earner.
Read More>Telegraph
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