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Kwintessential offer Free Cross Cultural Consultation over Ramadan

London, UK 30th October 2005 - The Muslim holy month of Ramadan begins next week. Millions of people from Morocco to Malaysia will fast everyday from sunrise to sunset for 30 days. Among these will be significant numbers of Muslims working in offices in Europe and North America where Ramadan slips past unnoticed. This lack of awareness can and does cause inconvenience, stress and unhappiness to practicing Muslims in the workplace. Kwintessential, a leading cross cultural communication training provider, is now offering free consultation and a guide for employers with Muslim staff to help them better understand the month and what it means to Islam's adherents.

Depending on the sighting of the moon, the Islamic world will once again begin their annual exercise in spiritual and physical cleansing through fasting and other religious exercises next week. In countries such as Saudi Arabia, Iran and Indonesia where the majority of the population will be fasting, the social cycle changes to accommodate people's needs. Work may start later due to people praying late into the night, it will certainly finish earlier to allow people to prepare for iftar (breaking of the fast) and the general pace of life drops down a couple of gears, especially for the important last 10 nights.

However, in Europe and North America the pace of life continues as normal. Although many Muslims will be going through the same rigours as people in Syria or Singapore, Ramadan can be that little bit tougher. This is mainly down to the lack of cultural awareness within businesses nowadays. Although people may know who a Muslim is they may not appreciate what a Muslim does. Unawareness of aspects of the religion such as food & drink, interaction between genders, moral obligations, prayers and holidays is widespread.

As a result there are always stories of Muslims being invited to business lunches, not being provided with time or space to break their fasts at sunset or expected to work on the Eid holiday following Ramadan.

Respecting cultural diversity in the workplace is simply best practice. If staff feel that they are being taken care of and understood on a personal level, a business will experience greater retention, morale and ultimately productivity.

In order to provide businesses with access to timely cultural knowledge on Muslims, Islam and the month of Ramadan, Kwintessential have released a free downloadable file that offers employers a summary of the main issues. These include looking at what Ramadan is, what it means to Muslims, the impact it has on their daily lives for a month and how in turn this impacts their working lives.

The invaluable guide is available at Ramadan & the Workplace

In addition, the firm is also offering free consultation to HR staff and others over Ramadan about any aspect of Islam in the workplace. For more information on Kwintessential and their free consultation service please contact us.