Friday, September 30, 2005

kwintessential offer free cross cultural consultation over ramadan

The Muslim holy month of Ramadan begins next week. Millions of people from Morocco to Malaysia will fast everyday from sunrise to sunset for 30 days. Among these will be significant numbers of Muslims working in offices in Europe and North America where Ramadan slips past unnoticed.

This lack of awareness can and does cause inconvenience, stress and unhappiness to practicing Muslims in the workplace. Kwintessential, a leading cross cultural communication training provider, is now offering free consultation and a guide for employers with Muslim staff to help them better understand the month and what it means to Islam’s adherents.

Read more: Ramadan

Trends in Ethnic Marketing

Research and Markets has announced the addition of Culture Shock: Trends in Ethnic Marketing to their offering.

Service providers are making special provisions to target specific ethnic groups for their products and services. These targeted marketing initiatives are addressing an underserved consumer segment by catering to the specific wants of ethnic communities.

This report provides current subscriber forecasts for voice and data services, segmented by income. The report also provides detailed primary research data outlining how different ethnic groups react to marketing initiatives, and what factors are most influential in their purchase decision for telecom services. Finally, provider profiles outline the current ethnic marketing initiatives of top telecom providers.

Read more: R&M

kidnapped expats rescued

A crack squad freed two expatriate oil workers who were kidnapped in Warri, Delta State, by seven armed youths on Wednesday.

The two Britons, Paul Alford and Michael Coe, working with Pan Ocean, an onshore oil producing company, in Warri were allegedly kidnapped at 8:30pm on Wednesday, at a drinking spot called “Take a Bite�? located at Ogunu by the seven-man gang wielding two AK47 rifles.

Read more: Expats
Posted by Neil Payne at 7:38 PM
Categories: Expatriate

harry drives french potty with translation

Predicting a rush of Pottermania, bookshops across France will remain open into the early hours of Saturday as the latest volume of the series - Harry Potter and the Half-Blood Prince - goes on sale in French translation.

Publishers Gallimard have printed a record two million copies of JK Rowland's sixth book - translated in French as Harry Potter et le Prince de Sang-Mele.

Read more: H. Potter
Posted by Neil Payne at 7:36 PM
Categories: Translation News

tesco leaves taiwan

Tesco today announced that it was pulling out of Taiwan, where it has struggled against larger rivals, in a rare admission of defeat.

The supermarket giant - Britain's dominant grocer - has agreed to swap its Taiwan sites for stores in the Czech Republic and Slovakia owned by the French retailer Carrefour, the world's second-biggest behind the US chain Wal-Mart.

Read more: Tesco

word of the day: segue

segue \SEG-way; SAYG-way\, intransitive verb:
To proceed without interruption; to make a smooth transition.
An instance or act of segueing; a smooth transition.

The gratifying thing about McCourt is that he can drop his professional character act and segue into a smart, emotionally direct conversation faster than you can say "Top o' the morning." --"Malachy Mccourt: How a Rogue Becomes a Saint," New York Times, July 29, 1998

A melody will start innocuously enough, then segue into the inevitable buildup, with swelling strings and bursting brass. --"Woe to Shows That Put On Operatic Airs," New York Times, July 20, 1997

Posted by Neil Payne at 7:33 PM
Categories: Expand Your Vocabulary

Thursday, September 29, 2005

NYC and Diwali

It's a fact of life in New York City - street-cleaning rules that force you to move your car to the other side of the road on certain days of the week to make way for sweepers.

Except, of course, for those special days when the street-cleaning rules are suspended to mark state, national, cultural or religious holidays. There are about 40 such holidays, and in this diverse city, they run the gamut: Columbus Day. Purim. Christmas. Asian Lunar New Year. The Immaculate Conception.

Now the city is about to add another - Diwali, which marks the start of the new year for many Hindus. The City Council voted 45-0 Wednesday to put Diwali on the list of recognized holidays.

Read more: Diwali
Posted by Neil Payne at 11:40 PM
Categories: Cultural Diversity

DaimlerChrysler Diversity Department Honored

DaimlerChrysler's Diversity Department was recognized today with the American Advertising Federation's (AAF) prestigious Mosaic Award for making significant strides towards a diverse workplace.

"We appreciate this coveted honor from the American Advertising Federation," said Monica Emerson, DaimlerChrysler Executive Director of Corporate Diversity. "DaimlerChrysler realizes success is a function of inclusiveness. We strive to include and empower diverse people and partners to design and build great products that meet the needs of a diverse customer base."

The Mosaic Awards celebrate individuals and companies that have implemented programs which reinforce the AAF's goals of increasing the representation of people of color throughout the ranks of business, helping companies achieve growth by leveraging multicultural and targeted ethnic marketing communications, and promoting fair competition.

Read more: Daimler

netherlands is not expat friendly

Complaints by expats in the Netherlands are nothing new, but an internal survey by the International Organisations Staff Associations (IOSA-NL) set the cat among the pigeons recently.

One of the startling findings was that 70 percent of the expat staff of international organisations based here do not want to stay in the Netherlands. The main messages were that the Netherlands is unwelcoming, too bureaucratic and not at all 'user friendly'.

Read more: Netherlands

To strengthen ties with China, speak the language first

Despite talk of trade wars and military confrontation, polls show that more Americans have a favorable view of the Chinese than five or 10 years ago. Regrettably, this has yet to translate into any large-scale effort to engage anything besides Chinese factories.

Sen. Joseph Lieberman (D) of Connecticut and Sen. Lamar Alexander (R) of Tennessee want this to change. In May, they introduced the United States-China Cultural Engagement Act, a bill to provide a modest but symbolic $1.3 billion over five years to tackle shortages of Chinese language classes in the US, as well as strengthen cultural, educational, and commercial exchanges with China. These senators are wisely suggesting that the United States take a policy of 'engagement' with China seriously.

Read more: China

Multilingual SEO For World Markets

So you've translated your website into German, Italian, Spanish, Dutch, French, Arabic, Portuguese and Chinese. Now what?

Now you have to draw traffic to the newly translated sites. There are many ways to draw traffic, but the search engines are just as important in German or Spanish as they are in English. Surprisingly, SEO in Spanish, French, English, German...or any Roman alphabet language is not that different. In this article, we will be dealing only with Roman alphabet languages.

The main thing is to be able to move around in the language...and if you are not fluent, make sure a translator cleans up any text edits without undoing the changes key to your multilingual SEO efforts.

Read more: Webpronews
Posted by Neil Payne at 11:33 PM
Categories: Web Globalization

Translators Association of China grants awards

A total of 303 senior Chinese translators were awarded by the Translators Association of China (TAC) on Thursday for their outstanding contributions to translation work. This is the fifth time the association grants awards to senior translators. The activity aims to improve translation in China and promote exchanges between China and foreign countries.

Read more: China
Posted by Neil Payne at 11:30 PM
Categories: Translation News

10,000 indian villages to join world wide web

In India, the Maharashtra government is planning to set up internet kiosks in 10,000 villages across the state. The move is aimed at bringing more and more parts of the state on an information superhighway and also to help rural unemployed youth, chief minister Vilasrao Deshmukh said at a special meet in Mumbai on Wednesday.

Read more: India
Posted by Neil Payne at 11:28 PM
Categories: Web Globalization

word of the day: jocund

jocund \JOCK-uhnd; JOH-kuhnd\, adjective:
Full of or expressing high-spirited merriment; light-hearted; mirthful.

His careless manners and jocund repartees might well seem incompatible with anything serious. --William Prescott, History of the Conquest of Mexico

There was once a widow, fair, young, free, rich, and withal very pleasant and jocund, that fell in love with a certain round and well-set servant of a college. --Miguel de Cervantes, Don Quixote (translated by Thomas Shelton)

Posted by Neil Payne at 11:21 PM
Categories: Expand Your Vocabulary

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