crossculturalcommunication

Friday, January 12, 2007

Russian ad offends the Chinese

Complaints from the Chinese embassy in Moscow forced an advertising agency to scrap a chewing gum commercial playing on Russian television which featured China's national anthem as backing music.

China's People's Daily newspaper said the commercial for chewing gum produced by Wm. Wrigley Jr. Co. using the "March of the Volunteers" had "harmed the dignity of China."

Read more: Russia
Posted by Kwintessential at 7:21 PM
Categories: Cross Cultural News

MySpace launches French language website

MySpace on Thursday launched in beta a French language site, as the popular U.S. social network continues to expand its online reach internationally.

MySpace's latest addition joins its other foreign sites in Australia, Germany, Ireland, Italy, Japan, Spain, and the United Kingdom. But while MySpace dominates online social networking in the United States, it doesn't hold the top spot in other countries.

Read more: MySpace
Posted by Kwintessential at 7:20 PM
Categories: Translation News

A Review of China's Internet Expansion in 2006

In this relatively calm year, business power stood out. Venture capital has been withdrawn from pure Web 2.0 website promptly as investors can't envisage the rational profit mode. However, internet giants started integration with Web 2.0. Search engines like Baidu.com and Google.com began to build themselves into a huge community to share favorites and information, to seek an approach to enhance profits by increasing client faithfulness.

Read more: Review
Posted by Kwintessential at 7:19 PM
Categories: Web Globalization

Word of the Day: incarnadine

incarnadine \in-KAR-nuh-dyn\, adjective:
1. Having a fleshy pink color.
2. Red; blood-red.
transitive verb: 1. To make red or crimson.

Captain Dobo opened the castle's wine cellars and broke open the casks for his men, who greeted the sultan's soldiers without first politely wiping the incarnadine wine from their blood-red lips and bearded chins. -- Kevin Keating, "Kilroy Was Here!", International Travel News, October 1, 2001

The more he scrubbed it, the more it bled. It made the seas incarnadine, he said. -- Judy Driscoll, "Biddy takes pink gin to the country dance", Hecate, May 1, 1993

Posted by Kwintessential at 5:44 PM
Categories: Expand Your Vocabulary

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