The Language Barrier and tapping the Chinese Market
There are major barriers carriers will face as they try to unlock the potential of more than 1.2 billion people living and working in China, a global powerhouse. And while these barriers will all but stop even the most tenacious players, there are three that will stop them dead in their tracks.
As companies attempt to enter the Chinese market, the first and largest barrier is the language. Imagine your claims associate trying to get the details of an accident from the various parties involved and not being fluent in Chinese — it just wouldn’t be possible. All verbal and written communications would need to be in Mandarin, which would further be complicated by more than 20 dialects. Even if these problems were solved, capturing pertinent data in your systems presents a challenge, as Mandarin takes years to master.
The claims organization faces the second major barrier. The practices in China will be quite challenging due to the nature of settlement procedures used here. If you are involved in an accident, the transaction is often settled on-site, in real time. Wouldn’t that create some workflow issues?
Read more > China
Related posts:
- Chinese market prompting company name translations The allure of the Chinese market is prompting western...
- ThoughtFarmer Intranet v3.0 Breaks Organizational Language BarrierToday, at the Enterprise 2.0 Conference in Boston, ThoughtFarmer announced...
- Chinese managers are better than Western counterpartsWestern managers are falling behind their Chinese counterparts in education...
- Signs must be 100% Chinese say officialsAll businesses in Xintiandi and Huaihai Road (China), especially foreign-brand...
- US firms slow to break down language barrier“Think global, act local” is an oft-used catchphrase by marketers...
Entries (RSS)