Multilingual SEO important for travel industry
Online travel booking has become an international trend. New research from multilingual search engine optimisation (SEO) company Oban Multilingual confirms that most people from all over the world book their travel tickets online.
People from over 40 different countries took part in Oban’s Face of Global Search competition, which ventured to uncover trends in their online travel search behaviour.
Ninety-nine percent of the entrants said they have booked holidays online. The majority of entrants (19 percent) book holiday tickets online once a year. Only slightly fewer respondents said they book online two and three times per year, at 13 and 11 percent respectively. The remaining entrants said they book online four, five and even more times per year.
“This reflects the fact that globally, people are becoming increasingly familiar with booking their travel online,” says Greig Holbrook, international SEO expert at Oban. “It’s a big change from last year, when people everywhere, but particularly overseas, were less trusting of the internet because of fraud concerns.”
Read more > Oban
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