Intercultural Communication and Translation News

by PERNILLE RUDLIN

I keep discovering new Japanese expressions for communicating indirectly, even though I have either lived in or had interactions with Japan for over 30 years now and think of myself as a fluent Japanese speaker. I already knew the word ishindenshin, usually translated as “telepathy,” composed of characters meaning “convey your heart or spirit by using your heart or spirit.” Over the past few years I have discovered some new expressions such as kuuki o yomu (reading the air), haragei (stomach skill or gut communication) and ah-un no kokyu (ah and hmm breathing). The latter is a reference to how people who know each other intimately …

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Common issues plague the search space within the global search market. The most common of these issues occurs when a U.S.-based company expands globally. While this company may have an extreme advantage in the U.S. with both brand and search engine presence, these companies typically spend little or no time with their expansion plans overseas.

For example, adding a link to bring a user to a different database. Let’s look at the UK. A cookie may be set up when a user clicks on the link, which will then bring the user to a localized session. This session may be optimal for their needs, but search engines won’t accept the cookie and won’t travel down such a path.

The only way a search engine can determine if a particular page or “site” should be listed within a specific country is seen by one of two options:

1. The domain name or top-level domain. Most countries require address verification during the registration process in order to deliver a local domain.
2. Location of the hosting environment. Each country has been assigned IP ranges. These pools of ranges are then passed down to hosting companies and providers of Internet access. Search engines are able to determine which data centers they belong to based on a check to see if they are within a given range.

Google has provided a service within the Google Webmaster Tools that helps Webmasters tag their site(s) to a specific country. This can be especially helpful if a Webmaster or company is using sub-domains that may or may not be hosted in a single country.

Read more >> Aaron Shear