Failure to pay attention to global communication hampering business growth
A study carried out by the Localisation Industry Standards Association and global information management provider SDL, which is best known for its translation and terminology management software, found that global business growth is hindered because decision makers have little knowledge of core technology such as content management, terminology management, and budgets associated with global communications.
Terminology management refers to the process of defining the important terms and phrases used within a company. It covers aspects such as how these are used in context, how they are written, and how they are translated so that they mean the same thing in multiple languages.
Read more: LISA
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