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The Essential Guide to International Business

Title: Cross-Cultural Communication: The Essential Guide to International Business (Paperback)
by Gerard Bannon (Editor), John Mattock (Editor) 
Paperback: 176 pages 
Publisher: Stylus Publishing; 3rd edition (April 1, 2003) 
Language: English 
ISBN: 074943922X 
Product Dimensions: 8.8 x 6.2 x 0.6 inches

Editorial Reviews

John Clark, Gillette International

"This book is not to be saved for the plane, read it well beforehand and take time to digest it."

Dr. Martin Posth, Volkswagen AG

"Full of excellent suggestions on how to be more sensitive to the values and cultures of others."

Richard Brown, Arbus Industrie

"Never boring, and encourages participation through questions and exercises with answers that sometimes surprise."

About the Book

The increasingly global nature of business means that business people are meeting more regularly with clients overseas. But the global marketplace is a potential landmine if there is difficulty communicating effectively. 
Mattock has wide experience of working in very different cultures, and here he offers accessible advice on how to get it right. Covering all the essential communication skills necessary to survival in unfamiliar surroundings, the Guide explores company style, local culture, the character of individuals, negotiation tactics, getting the timing right, and how to communicate clearly and persuasively. It also describes terms that commonly lead to misunderstanding, exercises, checklists, examples, opinions, and case studies, taken from business people from around the world.

About the Author

John Mattock is CEO of LyddonMattock Associates, international management training consultants.

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