Cross-Cultural Consumption

Cross-Cultural Consumption: Global Markets, Local Realities (Paperback)
by David Howes

Paperback: 224 pages
Publisher: Routledge (November, 1996)
Language: English
ISBN: 0415138892
Product Dimensions: 9.2 x 6.2 x 0.6 inches

Editorial Reviews

Stephen Harold Riggins, CRSA/RCSA

"Cross-cultural Consumption is a well-edited volume....Some of the most most enjoyable features of the volume are signs of the deep involvement the authors have invested in understanding the nuances of their topics, both material artifacts and the rituals associated with artifacts."

Book Description

Cross-Cultural Consumption is a fascinating guide to the cultural implications of the globalization of a consumer society. The chapters address topics ranging from the clothing of colonial subjects in South Africa and the rise of the "hypermarket" in Argentina, to the presentation of culture in international tourist hotels.

Through their examination of cultural imperialism and cultural appropriation of the representation of "otherness" and identity, Howes and his contributors show how the increasingly global flow of goods and images challenges the very idea of the "cultural border" and creates new spaces for cultural invention.