Global CRM Training
Course Overview
This courses introduces the different facets of customer relationship management (CRM) to participants and shows them how to identify who their customers really are, analyse the key components of CRM and understand how it integrates within an organisation. More importantly it addresses the whole subject matter from a global angle and how to adapt CRM strategies and processes according to the country or culture of the client.
Course Objectives
Having successfully completed this course, participants should be able to:
- Develop an understanding of the benefits of CRM on a company's bottom line
- Analyse the different components of a CRM plan
- Develop their checklist for readiness and success in CRM
- Identify how CRM creates value for organizations and customers
- Appreciate different approaches to CRM that are best suited to the client’s culture
Course Delivery
CRM is a subtle and often complex business function which is given an extra twist when working cross-culturally. As a result we don’t use off-the-shelf manuals and courses. We strongly believe this approach is ineffective.
We design and deliver courses for each of our clients after careful consideration; we take into account who we are training, their roles, their needs and their interests. For our CRM type courses we specifically need to understand the level of the people we are training, their roles and the specific functions they perform. From there we build an effective and engaging course and our trainer will come out to your location to deliver it.
Accept no substitutes!
The first step is to contact us and let us know what you are looking for. We will then walk you through the rest....
