Kwintessential's Blog

Ever thought a celebrity such as Robery Downey Jr. would need and use localization to market himself and his latest flick Iron Man 3? Here are some tips that might have aided Downey, but can definitely help you market your products properly in foreign markets!

What is the state of the games localization market? What are the pressures being put upon localization agencies and especially translation companies who feed into the localization and gaming industry? Aaron Lee and Develop give us new insights into today’s game localization market.

Even though many sectors are currently sailing in stormy weather, the seas of the localization sector seem to be as smooth as a mill pond. The increasing demand for localization and internationalization related services is natually also having an impact on the need for international translation services.

Looking for business development opportunities abroad? Considered Africa? Lots of potential and opportunities but always remember localization!

Would you wash your clothes with Barf? Getting it right when it comes to language and translation isn't always about the international market; sometimes it's right at home. Having a large population who speak a different language can also pose localization challenges.

It's funny translations time! Swedish flat-pack giant IKEA has again been in the news over a translation that has left them a little bit red-faced. Who would think a pillow could bring such PR?

We read a lot about localization, translation and cultural adaptation within the video games industry. However, most of the time its about "us" adapting to a "them" (a foreign culture or country). Not much attention is paid to video games manufacturers in Asia localizing for Europe or North America.

If you wish to sell your goods or services online, you need to become an internet retailer. If you wish to sell them abroad, it pays off to invest some time in getting to know who your shoppers are and what they want - localization.

Looking to create or build an app? If you want it to sell internationally you will need to localize your app. Design, development, language, translation and UX are all key elements to consider when you create an app. If you are not sure how to go about localization then below are some tips for you!

Business Development and Online Marketing professionals may view new e-commerce markets as very difficult and time consuming. However, if they approach their existing growth strategies in a flexible way and keep an eye on design, it might be easier then they think!

Expansion into the international online retail space offers huge opportunities for businsesses today. It might seem scary to leave your home market behind and go abroad, but the benefits outweigh the risks if the right localization approach is taken. Retailers need to think local as well as global.

Good news. The European luxury goods sector will continue to grow over the next five years thanks to emerging markets. So what does this mean in terms of business, language, culture and translation? How can luxury brands capitalise?

With the financial crisis in full swing, companies are paying more attention to websites. From user-friendliness to typography, businesses are re-designing in order to lure in new customers. There is one aspect of website design and UX (user experience) that is often overlooked - translation.

With a fast growing middle class that already consists of some 300 million people, Africa  is a great new market for businesses looking for new revenue streams. Here are a number of wonderful translation and localization tips to make the most out of your move to the African continent!

Korean car manufacturer KIA has recently released a new car that was marketed as serious competition to the Mini. The car's name, however, has been an unlucky choice.

If you read our blog regularly, you should by now know that localization is key to set up a successful global business. A new report, however, suggests that even though brands are aware of this, they often fail to localize their businesses.

e-Learning has gone global. So what do you do when you have an online education platform in English that needs to be used by people all over the world? Translation and Localization!

With the financial crisis hitting hard, American restaurants are trying more and more to target foreign markets. In order to be successful, localisation seems to be the key.

Even popular luxury brands have to take steps to localize their products to the market they are aiming for. Bulgari seems to have found just the right balance between East and West in their new Chinese flagship store in Shanghai.

Gamers or localization specialists may have noticed the naming of the new Pokemon games -  Pokemon X&Y. This break from their traditional naming policy seems to be an indication of a new localization strategy worth taking note of.