UKTI has continually been offering fantastic opportunities for businesses to improve their skills and knowledge when it comes to export and international trade. Following the success of previous Export Weeks, this year’s first Export Week took place from the 7th to the 11th April. Last year it gathered more than 8,000 companies to help them look at export.
This Export Week was composed of a multitude of regional events providing information on different topics linked to export.
UKTI South East asked Kwintessential to participate in this Export Week and to share their expertise by running a Master Class on Women in Export. Given the previous success of running of this specific Master Class, we enthusiastically accepted since we consider that export cannot be separated from the cross-cultural field.
Donna Marsh, one of our Senior Consultants delivered this Master Class. She brought her extensive experience of doing business as a woman. Throughout her 30 year career, she had worked on five continents, including Saudi Arabia. She managed a variety of business partnerships that included American, European, Middle East and Indian multinationals and is an expert in business women in the developing world.
It is known that women can face bigger challenges than their male counterparts in international business. When it comes to exporting goods or services, cultural issues can emerge. According to culture, businesswomen may not be perceived the same way; expectations may vary and women can face barriers in succeeding in doing business.
Donna shared her experience and highlighted cross-cultural issues that can emerge. Her talk was aimed at helping women overcoming obstacles they may face and giving them advice on how to export goods or services. The positive feedback from her session emphasised both the need of cross-cultural knowledge and the quality of Donna’s presentations:
“I did attend Donna’s session yesterday, she was fantastic as we expected her to be. Our International Trade Advisers and delegates were extremely happy with her session and were very interactive throughout.”
We wish to thank UKTI South East for this opportunity and wish all the participants in this session every success! We hope that after the session participants will be more prepared and confident in international business and we are pleased to be part of their success.
by Elorn Causer