Yahoo! turns to IBM for Arabic support

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Yahoo has announced that it has partnered with IBM to expand its customer service operations in the Middle East and Europe.

IBM is to offer multilingual customer care services for Yahoo’s products from its Cairo-based service delivery centre.

The move comes after Yahoo acquired the Arabic web-based portal Maktoob in August last year.

The internet giant has invested in the new multilingual customer support team to reach its  customers in the Arab Emirates, France, Germany, Italy, Turkey, Poland, Romania and Russia.

Jeff Russakow, Yahoo’s executive vice president of customer advocacy, said: “Yahoo has made a strong commitment to growth in the Middle East, and our new support for Arabic-speaking users around the world is a significant milestone toward our goals for the region.”

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