Multilingual experiment shows online cultural differences

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Oban Multilingual, the international search, SEO online marketing specialist, has completed its experiment to measure differences in responses to websites between different cultures.

The research showed a number of differences between French and German web surfers when responding to a website promoting tourism in Jordan.

The test site used Oban’s multivariate testing software which allows a website to automatically serve up variations in content, and then track user reactions to the changes, giving insight into web design elements in a live environment.

The experiment used a site promoting tourism in Jordan, in French and German, with elements such as text size and colour changed automatically. The text of the site was also provided in straightforward translated format and in a ‘localized’ version that had been rewritten specifically in the native language of the site visitor.

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