The International Business of Language

The International Business of Language

Whilst the world is beginning to shrink with the opening up in communication and travel, so the world of business expands. In the last two decades never has there been such a need in the business world than to have a full, comprehensive knowledge and understanding of language and its impact across the globe. How much emphasis is given to language in your business? Language is the base communication throughout your business. Language transcends all in the business world. It is what makes the world the place it is and helps us to communicate with others.
Language as a tool in business should be seen as exactly that, a tool. Language should be as important to your business as your hard drives, your catalogues and manuals and all the other tools you perceive to be essential to conducting your business.

If you see language as a tool within your business you are more likely to foster the care and attention you need to place upon the way in which you use language. Perhaps you should adopt the mantra ‘language isn’t just for talking’. Language is for all communication. Some tips to help you to start using your tool of language in order to maximise your communication with your business counterparts. Firstly, you must be very clear and concise about the messages you wish to convey. Cut out the unnecessary words, don’t be convoluted about it, stick to the point and you will ensure you have been fully understood. Remember, and don’t forget, language is a tool and you want your tools to work for you. Personal style goes a long way to say something about you so don’t let the day’s stresses or any personal setbacks to show in the way you use your tool of language, believe it or not, a frown, a shortness or abruptness of manner can be off putting and leave the person with whom you are communicating feeling unsettled. Language is your business tool so, smile, make eye contact, it’s all part of the language. We call it body language.

It is extremely important in the world of business that your build good relationships. How do you do this? You use your language tool of course. It may seem like a time consuming exercise, may be even seen as patronising and pointless, but, if you are to succeed in fostering good, amicable and workable business relationships, a little training in how your company uses the language tool will not come amiss. Why not consider your own corporate brand of your valuable language tool? Why do you think the American’s use the phrase ‘have a nice day’? Because it works. Language says something about you. The language tool is your badge. Wear it well and you can’t go wrong.

Emma Tidey
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