Spanish Language Advertising Booming in the U.S.

Spanish Language Advertising Booming in the U.S.

Advertising in Spanish language media is booming — and consumer magazines are some of the biggest winners, according to research and analysis firm TNS. Magazines targeting Hispanics experienced 14.3% growth in revenue in the first quarter of 2007, compared to the same period last year. Moreover, publishers — and marketers — are rolling out new Spanish-language and bilingual products at a steady pace.

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Katia Reed
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