According to Professor C. A. Bartlett who co-authored “Transnational Management” nearly 20 years ago, the business world is a very different place to what is was back when he wrote the book.
The book is now in its sixth edition and Bartlett describes it as a continuous work and a passion of his. He has filled the book over the years with case studies that demonstrate how the world of business works and also highlights how the world of business has changed over the years.
One of the biggest changes in the way that the international world of business now works is with the way that many modern businesses now operate. Communication has come on leaps and bounds since 1992 (when the book was first published) and it is easy to forget how quickly connected we can be with people on the other side of the globe. The internet and email has broadened business horizons and made many more places reachable and the improvement of the spread of information and data has been a real boon to businesses everywhere. Skype, satellite phone and video conferencing have all broken down the barriers of international business.
The very fact that technology has broken down international barriers means that there really is no such thing anymore as the global manager, as almost every office worker now spends their time in a global environment.
International divisions now also no longer really exist like they used to in the 1960s and 1970s when the managers were sent abroad for long periods of time. The fluidity of today’s world means that many companies look to recruit managers from all over the world as travel is no such of longer an issue as it used to be.