AT&T – Clever Global Marketing

AT&T – Clever Global Marketing

One of the Relationship Managers in our UK office came across a clever bit of global marketing from the people at AT&T.

US Consumers actually voted the campaign as “America’s Favorite Magazine Ad” in a  contest sponsored by Magazine Publishers of America back in 2009.  In the “Hands” campaign, created by BBDO, human hands are intricately painted and posed to depict iconic images representing countries around the world that fall within AT&T’s international footprint. Acclaimed artist Guido Daniele of Milan, Italy paints the hands, a process that can take up to a full day. Examples have included hands painted and arranged to become the Great Wall of China; the Rialto Bridge (Venice, Italy); elephants (India); tulips (Netherlands) and an exotic bird among trees (Costa Rica), among many other executions.

Below are some of the images or you can see all of them at this website.

Katia Reed
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