The business set up in the Philippines is hierarchical. Intercultural management needs to take into account the need to maintain a formal manner and pay strict attention to titles, positions, and hierarchical relationships. Expect to find many gatekeepers whose job is to protect the schedule of and limit access to the ultimate decision maker. In this relationship-driven culture, you will find it easier to make the proper contacts if a third party who already has a relationship with the decision maker makes the introduction.
Filipinos avoid behaviors that would make either party lose face. This leads to an indirect communication style, so carefully watch facial expressions and body language. This is a country where a smile may mean many different things, not all of them positive.
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