Journal of International and Intercultural Communication (JIIC)

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The inaugural issue of the Journal of International and Intercultural Communication (JIIC) features five different research studies that focus on a wide array of communication issues, including the exploration of cultural differences in deception.

Research recently published in the journal suggests that deceptive communication can actually serve a functional purpose. The study revealed that a person’s motivation to deceive is influenced by his or her cultural self-identity as well as finding that one’s cultural identity greatly influences whether or not a message was perceived to be deceptive.

The research points out that:

— People who strongly valued their own individuality over the social relationships reported having a lower overall motivation to deceive;

— People who possessed cultural self-identities which emphasize placing group needs over the individual reported having a greater overall motivation to avoid telling the truth;

— When people were presented with a scenario in which deception would serve to benefit them, those who valued their independence were more willing to use deception than in cases where deception would benefit someone else;

— People who valued social relationships over individuality, reported a greater willingness to use deception to benefit others rather than for self-serving purposes;

Western cultures have long been noted to cultivate members who value their individuality. Being a moral and ethical person requires avoiding any communication that would jeopardize one’s own personal integrity, such as lying.

By comparison, East Asian cultures have been well-known for endorsing more indirect styles of communication to protect the image of the other and promote trouble-free relationships. Deceptive communication has and continues to serve as a useful tool in the maintenance and preservation of significant social relationships.

Issue one of JIIC containing five different research studies on a wide array of communication issues.

About the National Communication Association

Founded in 1914, the National Communication Association (NCA) is the oldest and largest national organization promoting effective and ethical communication. The NCA supports the communication research, teaching, public service, and practice of a diverse community of scholars, educators, administrators, students, practitioners, and publics.

NCA is a non-profit organization of more than 7,700 members who work and reside in every state and more than 20 foreign countries. NCA sponsors an annual convention and conferences, publishes academic journals and a web magazine, Communication Currents.

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About Routledge Taylor and Francis

Routledge is a distinguished publisher of over 600 journals and 1,000 new books each year with a back list of over 7,000 book titles in print. Part of the academic division of Informa plc, the impressive Routledge portfolio covers many different subjects within social sciences and humanities and is at the forefront of academic publishing in these fields. For journals, the main aim is to provide heightened awareness in the academic, policy and business communities for all SSAH journals, not least by presenting a unified, integrated presence at the thousands of conferences and meetings we attend each year. Routledge is the preferred journal publishing partner for many of the world’s most prestigious learned societies and associations.

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