Berlin has launched a new “friendliness” campaign to keep tourists flocking to the German capital during a time of economic crisis.
With the 20th anniversary of the fall of the Berlin Wall looming in November and the World Championships in athletics due in August, police, street cleaners, airport staff and taxi drivers have begun wearing special red pins to signal to visitors that they are ready to lend a helping hand.
The campaign, launched this week by the city government and local companies, mirrors a friendliness drive that was launched back in 2006 when Germany hosted the soccer World Cup.
“Berlin has a reputation in Germany of being a rude city, but we’re a rude city with a heart,” said Rene Gorka, head of Berlin Partners, a marketing group that promotes the city.
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