This Mother’s Day, say “thank you” to your mum – and remind yourself that she taught you how to say that. Remember that every sound she made at you, no matter how silly or stern, eventually added up to you being able to talk. That’s a big gift. One that you might not fully appreciate […]
When you think of storytelling, you imagine a bedtime story with a parent reading to their child – stories are known to help children make sense of the world around them and encourage exploration of the mind. This is where storytelling and translation go hand in hand, as people around the world are enjoying the […]
Marketing is a business field that demands accuracy, thorough forethought and exceptional delivery. For any marketing plan to be effective, the audience must be able to understand, interpret and relate to the content. The smallest of errors in any marketing campaign can be costly and prove to damage the reputation of a business, rather than […]
For a business to be successful, no matter which sector they are in, it is imperative that their staff are trained well and that safety measures are observed at all times, when a workforce receives effective and complete training, they are more likely to provide an impressive service and stay in the position and business […]
When a business expands, many routes lead into international avenues and a company’s potential when entering foreign markets can be significant. One of the most popular and simplest ways to expand into foreign territories is through online transactions, more readily referred to as eCommerce. By supplying goods and services through the internet, the access to […]
Context plays an imperative role in successful translation, particularly for business and professional needs. Without context, a translator would be required to undertake laborious research to determine the original content author’s meaning and intention. In all types of website, app and marketing translation, context is vital to ensure that the professional tone of the resulting […]
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