Even movie stars can’t escape the odd cross-cultural blunder. Poor old Cameron Diaz had to apologise to Peru on Sunday for carrying a bag with a political slogan that evoked painful memories in Peru’s history. The actress visited the Incan city of Machu Picchu in Peru’s Andes on Friday carrying an olive green bag […]
Titled ‘Why Try Harder?’, RLN London’s Language and Cultural Skills Strategy for London was announced at an event hosted at the Foreign Press Association in March 2007 with the support of Lid King, the Government’s National Director for Languages, Isabella Moore, Director of CILT, the National Centre for Languages and Lord Dearing, author of the […]
After an eight year steady decline, international job assignments are on the rise. According to the 11th Annual Global Relocation Trends Survey, conducted by GMAC Global Relocation Services, 47 percent of companies questioned for this year’s survey reported an increase in the size of their current expatriate population, compared to 31 percent in 2004. Fifty-four […]
McDonald’s have recently released an interesting intercultural case study centred on how icons (designed to represent nutritional information) were culturally evaluated for worldwide use. The junk food giant decided to take its “Nutritional Initiative” to all of its markets by visually representing nutritional information on food packaging globally. The main challenge was developing icons or […]
“Culture is a traditional way of expressing happiness; showing a negative or positive understanding of ethical values in a society or community of common traditions.” by Lemin Newton Storrs, Australia How do you define culture? Post and comment and let us know!
We came across a nice little handout by Kate Berardo of Culturosity who has compiled an excellent PDF book entitled “The Pop Culturosity Photography Guide“. An interesting read for anyone….
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