The influence of the mass media has transformed the very nature and thinking of the youth. The good and bad points about the influence of mass media on the minds of the youth are debatable but its effect is something that cannot be negated.
One of the things that the mass media has done is that it has made the youth extremely style conscious. The seriousness with which the youth of today take their style consciousness is alarming. The case in Japan is no different where the teens have brought about a fashion as well as an economic revolution with their style consciousness.
Japanese teen fashion is in full bloom these days. The concept of confused teens trying to search for who they are has taken over the minds of the young of Japan. Hence in their efforts of self discovery and expression they take to fashion as a means of displaying their freedom and personality.
Fashion is a very personal matter for every teenager in Japan. Although there are still some conservative families for whom there is a lot more to life than making a fashion statement the bulk of the youth is mesmerized by the materialistic philosophy that encourages them to go all out with fashion. As a result the Japanese teen fashion industry has experienced a revolution and has become a big revenue generating industry.
The youth are ever desperate for something new and out of the box. Often times it is the youth themselves that determine the fashion and set the guidelines upon which the professional designers build their clothing line. In this respect the Japanese youth has displayed a unique sense of creativity that has fuelled many different kinds of teen fashion trends in the country.
You will be able to find an overwhelming amount of variety when it comes to teen fashion in Japan. With each individual having a distinct personality and all the freedom in the world to do what he wants the results can be very interesting. Japanese teen fashion often goes to extremes and can be out rightly bizarre.
There is a certain section of the youth that is pretty much following the fashion lines that are popular in the west. The more outlandish proportion of the youth however attempt to create something new and exciting by mixing the Western influence with Eastern tradition.
This fusion of two distinct styles is solely a product of those daredevil youths that paid no heed to social pressure and do not mind being stared at because they stand out in the crowd. Once again let us be reminded that the Japanese teen fashion can go to extremes to make the individual stand out in the crowd.
The style consciousness of the youth is on the one hand causing their parents monetary problems because of the increasing demands of the youth when it comes to fashion. On the other hand it has given birth to a growing teenage fashion industry that is generating a considerable amount of revenue for the country.