Applied Languages

This blog aims to demonstrate the effect of language barriers in an ever more globalised world. Globalisation is often seen as a synonym of homogenisation – a positive word defining the act of blending unlike elements in such a way that the constituent parts are indistinguishable. However, considering the enormous challenges this presents to internationally operating firms and individuals the like, this amalgamation is a lot more problematic than at first glance.
In both the public and private environment, where languages and cultures meet, I shall endeavour to identify the issues that matter, helping us to understand and meet the challenges which face our new world. Some of the questions raised will look at what globalisation does to languages and cultures and what effect communicating with people from different cultural and linguistic backgrounds has on individuals as well as corporate companies.
I shall aspire to provide news on a regular basis – keeping you updated on this area of critical importance for anyone doing business or simply living in a world which is changing more rapidly than ever. I hope that, regardless of what linguistic or cultural background you stem from, you will find this blog interesting and useful.