Multicultural Mistakes: Selling to Hispanic Customers - Michael Soon Lee

A life insurance salesman tries to sell a policy to a Hispanic customer. See how many cultural mistakes you can find. Then go to http://tinyurl.com/mlee-video1 to see the answers.**************************************** **In this video I demonstrate the importance of being culturally competent if you want to sell to multicultural customers.**************************************** **Michael Soon Leehttp://www.ethnoconnect.com- Multicultural sales- Selling to diverse cultures- Diversity- Hispanics- Multicultural marketing
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