Josh Rushing at World Affairs Council DC Part 1

June 28, 2007Blending his riveting personal story with innovative ideas about how to win the War on Terror, former Marine-turned-Al Jazeerareporter Josh Rushing addresses cross-cultural communications head on. If we are to win the War on Terror, Rushing explains, we must actively engage with the media at home and abroad in order to positively influence the way we are perceived and understood. By refusing to appear on Al Jazeera and other networks, Rushing argues that Western leaders allow the perpetuation of a skewed, negative view of the War on Terror and Western policy generally. By taking readers inside Al Jazeera, Rushing offers a unique behind-the-scenes look at the controversial news channel and shows how the West can harness this media to its advantage, relay a positive message to the Arabic-speaking public, and hear what they have to say in return.Please excuse the poor lighting in the first half of the video. This talk is nonetheless extremely engaging.

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