Mrs. Obama, Great Military PSA on iCarly. What about the Show’s Violence and Rasicm?21 Jan 2012

Dear Mrs. Obama, Wow, what a cool appearance on I-Carly (debuted January 16, “iMeet the First Lady.” How exciting to use such a popular platform to spread the message about how important it is to support military families.  It was a brilliant m...

Marketing 101: Ron Paul Knew and Approved His Racist Newsletters7 Jan 2012

Presidential hopeful Ron Paul published four newsletters a month for 10 years.  That’s 48 newsletters a year—or close to 500 newsletters.  That’s a lot of content and a lot of work to go out in your name.  Why would you do that if you never...

Caught Doing Cross-Cultural Hand Gestures at School: Proud or Punish?12 Dec 2011

Technically this could be construed as my fault, after Lucca went with me to a client’s art opening a few years ago.  The central piece of the exhibit was a beautiful, supersized hand, making the “okay” sign, the ultimate symbol of peace and ...

Death or Luxury? Or Why You Should Know a Target Country’s History in Multicultural Marketing20 Nov 2011

With a beautiful woman lying on a bed of rose petals, Air France’s ad in the November 17 Wall Street Journal promises to “surround you with thoughtful details throughout your flight:  considerate, personalized service, Champagne, unlimi...

Multicultural Kids Book Review: Explaining Genocide, Kosovo, and Making Friends7 Nov 2011

Lucca and I picked up this book, Drita: My Homegirl, by Jenny Lombard, on a recent visit to the Illinois Holocaust Museum and Education Center.  While understandably a book cover showing the back of two elementary-aged school girls was initially an...