Nick Gilyard: The Future of Public Relations?15 Nov 2010

By Sam Ford, Pepperdigital (originally posted for Fast Company) In both the marketing and academic worlds, you tend to meet a lot of people. Sometimes, those meetings lead to long-standing relationships. Occasionally, you even meet someone who trul...

Buried: A Film About Customer Service?5 Nov 2010

By Sam Ford, Pepperdigital (originally posted for Fast Company) This past week, my wife and I went to see Buried, Ryan Reynolds’ latest flick about a truck driver in Iraq in 2006 who is attacked and kidnapped by someone who wants a ransom fro...

Hoaxes and the Chevron Debacle1 Nov 2010

By Sam Ford, Pepperdigital (originally posted for Fast Company) On Monday, Oct. 18, at 2:04 a.m, I received an email from Chevron Investor Relations. I wasn’t awake then, but at 6:15 a.m. or so, I read the release. The claim–that Chevron...

Top Social Media-Inspired Halloween Costumes for 201029 Oct 2010

By: Lauren Begley, PepperDigital It’s beginning to look at lot like. . . Halloween! In 2009, we looked at the top costumes inspired by YouTube videos top costumes inspired by YouTube videos. This year, we are expanding our scope and recommending th...

Sharing Vs. Selling: A Lesson From Gospel Music20 Oct 2010

By Sam Ford, PepperDigital (originally posted for Fast Company) This fall, I am working on wrapping up the manuscript for a book called Spreadable Media, a collaboration with MIT Convergence Culture Consortium. In short, businesses are looking at ho...