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Hispanicize 2012 and the New Media “Emprendedores” changing Latinos, Inc3 May 2012

In April I had the opportunity to attend, speak at, and sponsor the 3rd annual Hispanicize 2012 event. Hispanicize has quickly grown into a premier event for the new Hispanic social world – the intersection of business and Hispanic media, advertisi...

The Hispanic Mobile Experience – Social Shopping Infographic26 Apr 2012

What are the best ways for retailers and consumer product companies to engage Hispanics via their mobile devices? “Chapter 1: Social Shopping” is the first of 3 reports that present Sensis and White Horse‘s findings and recommendat...

What the slowdown in Mexican immigration means for the future of Hispanic marketing?24 Apr 2012

According to an April 2012 report published by the Pew Hispanic Center entitled “Net Migration from Mexico Falls to Zero – and Perhaps Less”, net migration from Mexico to the U.S. has been at zero, and perhaps less, since 2007. Thi...

The Hispanic In-Store Mobile Experience: Social Shopping @ Hispanicize 20126 Apr 2012

Next week I’ll be headed to Hispanicize 2012 in Miami with my co-worker Ramiro Padilla to present the first phase of our research into the Hispanic In-store Mobile Experience. We will be unveiling the results of the first of three chapters of g...

Are Multi-Brand Programs an Effective Way to Engage Hispanics Digitally?5 Apr 2012

Did you hear about Nestle’s recent launch of Construye el Mejor Nido (“Create the Best Nest”), a new communications platform to reach the U.S. Hispanic market? Maybe you’ve seen or visited Unilever’s Vive Mejor program, a similar cross-plat...

 

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